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Branding: 5 Tips to Quickly and Inexpensively Improve Your Brand Identity

Posted on 03. Oct, 2008 by Elizabeth Potts Weinstein.

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Guest post by Kelly K. O’Neil, Award-Winning Business & Marketing Coach
In an overcrowded marketplace, if you’re not standing out, then you’re invisible. Establishing a brand is absolutely critical to long term, sustainable business growth – especially in service oriented businesses. The single biggest motivator in buying is not data, nor is it facts, it’s emotional response. [...]

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